Born Craig Marsh in Kingston, Serani began his musical journey when his mother gave him a melodica, the “blow organ” popularized by reggae legend Augustus Pablo. “I’ve been a musician since birth basically,” Serani says. “Growing up, I saw the guitar and piano on TV and asked my mama what’s that. I’ve just been drawn to it ever since.” As a teenager Serani formed Daseca with grade school friends David and Craig Harrisingh, and he soon began touring as a keyboard player for dancehall artists Wayne Marshall and Bounty Killer. After taking up-and-coming deejay Mavado under their wing, Serani and Daseca turned him into Jamaica’s biggest artist almost over night in 2005 while solidifying their own rep as the island’s top producers.